Founder Stories
Stories of founders taking their companies to the next level.
Rewriting the Rules: The Founder Bringing Wellness to Alcohol
Bridget Connelly, founder and CEO of Luna Bay Booch, is rewriting the rules of the alcohol industry by merging wellness with social connection. From facing the challenges of a male-dominated space to pioneering the hard kombucha category, her journey is defined by resilience, intuition, and an unwavering commitment to authenticity. She built Luna Bay Booch not just as a brand, but as a movement—creating a cleaner, more inclusive approach to alcohol while staying true to her values. By prioritizing deep market presence over rapid expansion and championing women in the industry, Bridget is proving that success isn’t just about scale—it’s about impact.
