Your Bonus Plan Kit helps solve compensation.
Academy runs everything else.
You've got the formula for paying the right people the right way. Academy gives you the goals worth paying for, the operating rhythm to hold your team accountable to them, and the standards that make the whole system actually hold up. Every Kit, tool, and framework, open the moment you activate.
A note from Highland's founder.
Seven years into building Classy, I was nearly fired as CEO. We had hundreds of employees and tens of millions in revenue, but I still wasn’t a great CEO.
I spent the next several years making the real transition from founder to CEO, documenting every lesson, mistake, and framework along the way. I didn’t just save my role. Our growth exploded and we set up for the acquisition by GoFundMe.
Accelerators get you from 0 to 1.
Highland gets you from 1 to 100.
That’s what Academy is. The full system, refined across hundreds of companies since, and sharpened by some of the best operators I know.
You have the overview. Now get everything in one additional click.
What opens when you activate.
Your Bonus Plan Kit gave you the payout formula. Academy gives you everything that formula depends on: the goals, the operating rhythm, and the standards that make a bonus plan actually work.
20+ Kits
Every Kit your CEO Kit references but can't open yet. Meetings, goals, vision, compensation, culture, hiring, and more.
The full Northstar OS
The complete system used to scale Classy past $100M. Clarity, rhythm, and standards for companies from 5 to 500.
50+ Dashboards & Templates
Plug-and-play tools for goal setting, meetings, compensation, performance reviews, and financial planning.
A Custom GPT for every Kit
Each Kit includes a GPT trained on that framework. Your always-on coaching assistant for every responsibility.
Fireside Interviews
Deep, tactical interviews with operators who've scaled real companies across every function. New sessions monthly.
Open Framework Docs
The full Highland OS, publicly documented. Every framework spec, glossary, and reference in one place.
Elite CEO coaching, without the elite price.
Highland's coaching and frameworks are from operators that have scaled real companies to $100 million and beyond. Not from consultants that have never actually done the thing.
Elite-level coaching. Now accessible to any leader.
Who Academy is built for.
The founder who just rolled out a real bonus plan and now wants the rest of the system that makes it stick
- The CEO who wants goals, dashboards, and comp all pointing at the same outcomes, so performance reviews run themselves
- The executive who wants a culture where the right people get rewarded and the wrong incentives disappear
- The leader who wants a real operating rhythm, not another one off framework
- The manager who wants to understand what great performance actually looks like
What Academy members are saying.
“Highland has been one of the most valuable investments I’ve made. Practical, easy to implement, and designed for busy operators. Since applying the frameworks, my team is more aligned and we’ve already seen real gains in revenue and profitability.”
“Scot’s ability to boil down complex operational theories into simple strategies is a superpower. For the first time we’re going into the new year with all functions and regions fully aligned.”
“Highland isn’t just another program. It’s an investment in developing yourself as a leader who can confidently scale. The methodologies have already created tangible improvements in how we operate.”
“In a few months, Highland has transformed how I lead. It has brought clarity to our mission, values, and goals, and aligned my team around concrete targets.”
“The content has helped me dial in our operating rhythm and l’ve learned a ton from it. I wish this resource existed when I first started out.”
“The content has been critical for my team’s alignment. We now have a language and a system for operating that everyone understands from the leadership team all the way down.”
You won't be charged today.