Open Position: Marketing Manager
At Highland Capital Brokerage, our Marketing Manager will be responsible for developing, implementing and managing strategic marketing plans for the organization (or lines of business and brands within the organization) in order to attract potential clients (financial advisors/insurance agents/registered reps) and retain existing ones.
Their day-to-day tasks include managing and coordinating marketing and creative projects, conducting market research efforts to uncover the viability of current and existing products/services, and liaising with the sales team to develop market-leading campaigns and strategies. You will also be responsible for creating, improving and maintaining content to achieve our business goals.
Our marketing manager must be a great business leader as well as a great marketing leader. They will be responsible for working with our executive team to review and report on marketing initiatives. Our new marketing manager will report to our Director of Marketing and the Advisor Resource Center. They will also be responsible for coordinating projects with our Graphic Designer. Operating at the center of the Advisor Resource Center, these professionals must have extraordinary communication skills and enjoy building and maintaining client relationships.
Our ideal candidate is an experienced professional with demonstrable creative writing skills. As a Marketing Manager, you should perform well under deadlines and be detail-oriented. If you are also an expert in content optimization and brand consistency, we would like to meet you.
Ultimately, you should be able to contribute to all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.
Do you enjoy helping others tell their story? Is writing and communication a passion of yours? If so, you may be the perfect fit for our team at Highland.
Currently, we’re hiring for the position of “Marketing Manager,” a role in which you will use your story telling skills combined with a new set of learned skills to help build our company’s web presence and brand as we produce articles and videos for the purpose of educating current and future customers while establishing the story of Highland.
The right person for this position will have the following qualities
Excellent writing and editing skils
The ability to interview and produce articles/stories through their research
Video recording and editing skills
Familiarity and an appreciation for various social media platforms
Familiarity with publishing online content (on platforms such as Wordpress/Squarespace/ Facebook)
A willingness to learn and embrace web analytic tools
Extremely likeable (gets along with the team)
A passion four learning about financial services
Flexibility to deal with constant change and to multitask on many different projects and deadlines.
Ability to collaborate and coordinate across teams.
They simply Get Stuff Done
Responsibilities include but are not limited to:
Develop content for marketing strategies aligned with short-term and long-term marketing campaigns
Collaborate with marketing and design leads to plan and develop website content, libraries, videos, whitepapers and CTAs
Create and publish engaging content on social media
Monitoring web traffic and metrics to identify best practices
Analyze website traffic and users engagement metrics
Edit, proofread and improve blog writers’ posts
Liaise with blog writers to ensure brand consistency
Work with marketing and sales team to develop an editorial calendar
Ensure compliance with law (e.g. copyright and data protection) and securities (Centaurus and Registered Reps)
Stay up-to-date with developments and generate new ideas
Weekly Requirements may include:
3 new pieces of content (be it blog, video, or audio): 5-15 hours
Company email marketing efforts: 1-3 hours
Site analytics, SEO, etc.: 1-3 hours
Social Media engagement: 1-2 hours
Premium Content Production (ebooks, white papers, webinars, etc.): 3-5 hours
General Website Enhancement (new pages, Call-to-Action placement, etc.): 2-4 hours
Continual Education/Training (mastering our resources such as HubSpot, VideoScribe, new apps, etc.): 3-5 hours
Client management and consulting: 5-10 hours
If you share these skills and are looking to exercise them on a full-time basis to help our company reach its greatest potential, we’d love to talk to you. All inquiries will be held strictly confidential.